Spotify and "The Power of Audio"

A couple months I was interviewed as an expert on the 'power of audio' for Spotify. The Power of Audio is a new campaign Spotify is running that focuses on audio as a central component of our lives. They interviewed many individuals from various fields to all talk about how they use audio in their lives, and what audio means to them. You can check out the first video of the series here, on musical 'moments.' The second chapter was just released , and focuses on 'the impact,' or how advertisers can best harness the power of audio. 

To go along with this project, I also was invited to speak at the Interactive Advertising Bureau (IAB) Audio Day at the WNYC Greene Space last week. This was a fun experience for me and a totally different audience than I'm used to speaking with. See a video of the talk here. One thing I found interesting about the Audio Day was the fact that only recently are people starting to promote the value of audio in advertising. Like, people need to be convinced that audio is useful, which is surprising. It reminded me of a few weeks ago as I was preparing my sensation and perception lectures for the intro psych course I'm teaching - I looked at a handful of syllabi from previous intro classes, and most of them spend most, if not all, of the sensation and perception time on vision. This is reflected in the textbooks as well. I mean, we obviously know a lot more about vision, but I still think auditory perception should at least get a mention in an intro psych class. So I guess maybe I am the right person to be an evangelist for the power of audio. 

Overall, this experience has been an excellent way to directly see the implications of how my research can speak to issues like consumer behavior. To be honest this is something I hadn't really thought about before meeting the folks from Spotify. But it soon became obvious how understanding the cognitive perceptive on listening can inform how companies develop products to better serve their users. I think the timing is perfect to build these kinds of industry-academia collaborations, to better understand listeners as music continues to become more portable and personalized.